At tink GmbH, I led content marketing initiatives for the Benelux region, optimizing user experience and integrating over 150 new products into the webshop. Through SEO-driven strategies, I successfully increased organic traffic by 15%. My expertise in CRM strategies and tools like Braze led to a 20% increase in revenue and a 15% rise in newsletter subscriptions. I worked closely with cross-functional teams to ensure consistent branding across all marketing touchpoints, optimizing landing pages for improved lead generation.

Key Achievements:

• Boosted organic traffic by 15% through SEO strategies.

• Enhanced CRM effectiveness, leading to a 20% revenue increase.

• Successfully integrated over 150 products into the webshop.

In my role as a Social Media Strategist, I created and executed B2B and B2C social media strategies, increasing engagement and visibility across sectors such as government and tourism. I worked with influencers to optimize campaign reach and performance, improving KPIs by 20%. My role required detailed stakeholder communication and a strong focus on aligning social media strategies with business objectives.

Key Achievements:

• Boosted engagement and visibility through targeted social media strategies.

• Improved key performance metrics by 20% through influencer collaborations.

I monitored and optimized multi-channel digital marketing campaigns, ensuring maximum performance and ROI through data-driven decisions. By conducting A/B testing and performance reporting, I was able to guide stakeholders with valuable insights to adjust marketing strategies effectively. I also managed internal projects, working with creative and content teams to ensure timely and successful campaign execution.

Key Achievements:

• Delivered weekly, monthly, and quarterly performance insights to stakeholders.

• Managed a portfolio of digital campaigns, optimizing for maximum ROI.