Manage content for tink’s Benelux webshops, improving the overall user experience and customer journey.

Align content and UX enhancements with tink’s content marketing strategy to drive KPIs such as traffic, engagement, and conversion rates.

Ensure organic search visibility through on-page optimization in cooperation with the SEO team.

Developed and implemented a content strategy for the Benelux market, analyzing data and refining the approach based on insights.

Worked with the creative team to improve UX design using Figma, focusing on navigation, filter enhancements, and overall site architecture.

Coordinated website improvement projects, such as bundle image optimization, navigation menu refinement, and search filter improvements.

Conducted keyword research and on-page optimization to improve search engine visibility and ensure content was SEO-friendly.

Collaborated with the SEO team to ensure tink’s organic search presence was strong across all channels.

Improved overall user experience, leading to an increase in customer satisfaction and retention.

Enhanced website performance with improved navigation, resulting in increased engagement and lower bounce rates.

Boosted organic search traffic through effective keyword optimization, contributing to better search rankings.

Streamlined the customer journey, contributing to higher conversions and aligning with sales-driven KPIs.