• Create a blog content strategy that supports Tink’s sales and marketing goals, with a focus on SEO optimization to drive organic traffic.

    • Strategy Creation:
      Developed a content strategy for Tink's blog, aligning the topics with the company’s sales and marketing objectives. Ensured that each post contributed to larger goals, such as product awareness and driving conversions.

    • SEO & Performance Tracking:
      Implemented on-page SEO strategies, including keyword research, meta descriptions, and internal linking to improve search engine rankings. Used Google Analytics and Search Console to track performance metrics and adjust content accordingly.

    • Content Creation:
      Authored blog posts based on current market trends and product offerings. Focused on writing compelling, SEO-friendly content that resonated with Tink’s audience and addressed common questions about smart home products.

    • Increased organic blog traffic by 15%, contributing to overall sales goals.

Blog Strategy and Execution at Tink GmbH