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Create a blog content strategy that supports Tink’s sales and marketing goals, with a focus on SEO optimization to drive organic traffic.
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Strategy Creation:
Developed a content strategy for Tink's blog, aligning the topics with the company’s sales and marketing objectives. Ensured that each post contributed to larger goals, such as product awareness and driving conversions.SEO & Performance Tracking:
Implemented on-page SEO strategies, including keyword research, meta descriptions, and internal linking to improve search engine rankings. Used Google Analytics and Search Console to track performance metrics and adjust content accordingly.Content Creation:
Authored blog posts based on current market trends and product offerings. Focused on writing compelling, SEO-friendly content that resonated with Tink’s audience and addressed common questions about smart home products.
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Increased organic blog traffic by 15%, contributing to overall sales goals.