Develop a comprehensive newsletter strategy that aligns with overall marketing objectives and maximizes customer engagement.

Drive conversions and sales through personalized newsletter campaigns, using A/B testing for optimal performance.

Increase newsletter subscription rates and customer retention through effective communication.

Strategy Development: Collaborated with the CRM Manager to design a data-driven newsletter strategy that aligned with ongoing sales campaigns.

Content Creation: Wrote two newsletters per week, using A/B testing to optimize subject lines, calls to action, and voucher personalization.

Collaboration: Worked closely with the pricing team to ensure that newsletters reflected the best deals and fit the marketing campaign’s messaging.

Optimization: Refined strategies based on performance metrics such as open rates, click-through rates, and conversions.

Contributed to a 20% increase in revenue from newsletter campaigns.

Achieved a 15% increase in newsletter subscriptions.

Improved engagement rates (open and click-through) through personalized content and A/B tested strategies.